Casey Reid — Product Design

Collaboration Tool

Collaboration Tool project preview
A/B tested variants

Background

My Approach

Research

Conducted analysis of 50K usage sessions, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Collaboration Tool

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

Key Takeaway

Whether you're building a new feature, this mindset resonates.